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Facebook Releases New App for Small Business Owners

Irene Hawkins



Facebook Releases New App for Small Business Owners

Lots of small businesses interact with customers on Facebook. To help them out, Facebook has launched a new app for them. This new app is called Facebook Business Suite. 

The app merges Instagram and Messenger into one inbox. Under this inbox, small business owners can interact with customers across Facebook, Messenger, and Instagram. 

The Facebook Business Suite

In a blog post, COO Sheryl Sandberg said that owners could now manage their online stores using the Business Suite app. The company also plans to include WhatsApp to the Business Suite.

Small business owners can post on both Instagram and Facebook at once. The business app also gives page insights. Moreover, the app also tells owners how well their ad campaigns are doing.  

Plans to Merge Facebook Apps

In February 2019, Facebook had announced plans to combine its apps for business. Moreover, the company also wants users to send chats across every Facebook-owned app.  

Facebook’s Small Business Focus

Facebook had also just shared its new small business research. Since COVID-19 struck, around 48% of customers said they bought more stuff online. Meanwhile, 73% of customers said they started going to new businesses. At least one of those businesses was small, too.

Irene grew up in Dayton, Ohio, and now lives in New York as a full-time environmentalist and a part-time journalist. She was previously an editor at local online newspaper, where she wrote about topics including technology, finance and the media industry.

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