It seems every social media app out there is making a TikTok clone. Instagram tried it with Reels. Now, Facebook is trying out a new app called Collab.
Facebook Collab
Gizmodo reports that Facebook’s Collab is an iOS app geared toward musicians. With Collab, three users can sync their sounds to create a version of modern hit songs. While Collab may seem similar to TikTok’s Duets, Facebook’s app lets three users sync up. TikTok only lets two users sync up.
Test driving Collab, Facebook's latest TikTok clone https://t.co/KY0xC2ryLw pic.twitter.com/21ZcdyMHOO
— Gizmodo (@Gizmodo) September 23, 2020
However, users can duet TikTok videos infinitely.
More on Collab
Facebook’s New Product Experimentation (NPE) team created Collab. In a tweet, NPE product manager Jason Toff said that Collab is the future of music. Toff said that Collab would allow new creators to emerge. These creators would curate and remix clips to make new music.
Toff began offering Collab’s beta version this weekend, through Apple’s TestFlight program. The app does look like TikTok, with a “For You” feed. But Collab’s clips all follow the same format.
Collab’s clips have three panels. In each panel, you’ll see people singing along or playing instruments to the beat of any song.
TikTok Clones
Collab is not Facebook’s first TikTok clone. First, Facebook tried Lasso. However, after fewer than two years on app stores, Facebook removed it. Instagram also created Reels, which hosts TikTok-like videos. However, the app was a flop. Maybe Facebook’s new app could finally break through.
