Did you know that there are over 240 million Facebook users in the United States? For this reason, many companies decide to take advantage of the opportunity that Facebook marketing has to offer. However, Instagram can be just as effective when it comes to social media marketing.If you aren’t sure whether you should promote your business on Instagram or Facebook, you’ll be pleased to know that the answer is more straightforward than you might think. We’ve put together a guide with key details that can help you make your decision. Let’s get started. Benefits of Facebook Marketing Using Facebook comes…
Author: Gia Patterson
Gia Patterson
Gia Patterson is a content writer and researcher. She has a regular column in Tekrati and has also written for other tech-related blogs. Gia's work revolves around technology, finance, travel, marketing, and business. She is an expert on all things digital, and her insights have been sought by some of the world's leading publications. When she's not writing or researching, Gia can be found exploring new corners of the world with her husband and young son.
2021 saw the highest number of recorded data breaches which was 68% higher than the year before. The targets were mainly businesses that protected sensitive personal information.If your company keeps employee personal information or customer data, you are likely to be a victim of a data breach without the right security measures in place.Not only is it a good idea to avoid cyber threats, but intrusion protection helps you stay compliant.Protection often comes in the form of an intrusion prevention system. What is this exactly and what is the importance for business? Keep reading to find out. What Is an Intrusion…
Managing a trucking fleet requires a lot of work. Managers have to keep track of operational costs and ensure timely deliveries. Given the current supply chain issues, these responsibilities can be a challenge. Luckily, there’s a way to get around some of these issues. Instead of letting your fleet fly blind, you can outfit them with GPS truck tracking software.You may wonder, “Why use GPS tracking?” On its face, it may seem like an unnecessary expense. But, GPS trackers offer several benefits for a truck fleet and its manager. If you’re still on the fence, keep reading! We’ll explore the benefits of…
In the COVID-19 employed scramble, internships have been largely overlooked. According to a report on pandemic internships by CNBC, some 16% of employers were reported to have revoked internship offers in 2020. On the other hand, companies who were continuing their internships programs needed to adjust these drastically: 40% introduced virtual internships, 40% delayed the start date, and 20% reduced the number of interns for the summer.It’s understandable that at the time, companies needed to rethink their programs for safety measures. Now that things are slowly easing into endemic mode, it’s critical for businesses to invest back into internships. Given the…
It’s no surprise that keeping your recipe collection organized is difficult, with cookbooks heaped on the shelf, handwritten recipe cards jammed in the kitchen drawer, and apparently limitless recipes pinned to Pinterest. Finding the right approach to ensure everything is well organized is no easy job, especially with recipes from so many different sources and in so many various forms.When you don’t have a system in place to keep things organized, it’s easy for important recipes to get lost in the shuffle and clutter to accumulate in the kitchen. So, how do you finally get your recipe collection organized?It’s best…
Employee engagement is described as the level of motivation, enthusiasm, and investment in the work that people do. The individual’s devotion to the firm and emotional connection to the individuals they work with are important indicators of engagement.Kathryn McDavid from The Editor’s Pick says two of the most powerful and distinctive employee engagement methods that HR professionals may plan for in 2022 are ensuring an employee’s welfare and career advancement. Only 15% of employees worldwide are engaged in their jobs, according to Gallup’s State of the Global Workplace report (https://bit.ly/374plp9), which means they are emotionally invested in committing their time,…
What Is Link Building? Building one-way hyperlinks (sometimes known as “backlinks”) to a website with the objective of enhancing search engine exposure is known as link building. Content marketing, the creation of valuable products, email outreach, broken link building, and public relations are all common link-building tactics. Why Is Link Building Important? According to Alex Alexakis, the founder of PixelChefs (a thriving SEO agency), Google’s algorithm PageRank ranks websites on the basis of Relevance and Authority. Relevance is pretty self-explanatory i.e. whether or not the searched item is relevant to the webpage you have.On the other hand, authority deals with…
Irrational thoughts, which are frequently unpleasant or disturbing, affect many people. You may have heard expressions such as ruminating, self-deprecating, or catastrophizing that refer to unreasonable thinking.It’s helpful to first become aware of certain thought patterns in order to modify your thinking. You may learn to confront and rephrase your thoughts once you understand how you think. Types of Irrational Thoughts According to Joseph Gardzina, the CEO and Founder of ADAPT Programs there are three types of irrational thoughts – Forecasting, Self-Defeat, and Mind Reading.“With forecasting, your mind is negatively predicting a future that hasn’t happened yet e.g. thinking a…
COVID-19 has caused damage to global capital markets, creating severe instability and excessive volatility. The lockdown imposed to stop the spread of Covid-19 led to a sudden stop in economic activity across various sectors, affecting both businesses and employees. Companies that were dependent on direct client contacts, such as hotels and transportation, lost revenue streams, and households that work in these industries lost income.The banking sector was also impacted but in a relatively indirect manner. While banking services can be delivered remotely and without direct client contact, the sector’s connection to the real sector as a source of payment, savings, credit,…
Source: https://www.pexels.com/photo/marketing-vintage-technology-business-10787849/Johannes Larsson is the founder and CEO of Financer.com, an SEO geek, and affiliate marketing expert. He’s been practicing entrepreneurship and digital marketing for over a decade and runs a global remote team.In his blog, he shares his expertise in SEO, affiliate marketing, and finance with a wealth of free resources for digital entrepreneurs.In 2022, it’s essential that you have a solid backlinking strategy if you want to rank well in search engines. Not only do backlinks bring new customers and visitors to your site, but they’re the ultimate vote of confidence in your brand. They say to the likes…