Ava May Aromas was founded in 2018 by Hannah Chapman. The startup sells a number of home fragrance products, including wax melts, reed diffusers and room sprays. The scented candle season is upon us, as many begin to cosy-up their homes with warm, festive smells counting down for Christmas. Getting in the festive scented spirit ourselves, TechRound recently caught up with Ava May Aromas founder Hannah Chapman, discussing the inspiration behind her startup, the challenges faced along the way and plans for the future. What inspired Ava May Aromas to start? Hannah Chapman: “The short answer is I wanted to…
Author: Sam Arnold
Sam Arnold
Arnold is a senior British tech reporter at Tekrati. Before joining Tekrati, Arnold worked as an editor for his University Newspaper, writing sharable content for a student audience. Sam loves movies, running, and anything written by Oliver Sacks. The drink he chose is tea, which he does not recommend in large quantities.
Syed Balkhi co-founded OptinMonster in 2013, a tool that helps businesses convert website visitors into email subscribers and customers. Now it’s the leading conversion optimization toolkit used by top brands like NBA, McAfee, TripAdvisor, American Express, etc. Syed is also the co-founder of MonsterInsights, WPForms, SeedProd, RafflePress, and other small business software. And he’s the creator of WPBeginner, the largest free WordPress resource on the web. With over 10 years of experience, he’s the leading WordPress expert in the industry. 15+ million websites use his software to grow and compete with the big guys. 60+ million people read his blogs every year…
Nationally recognized motivational speaker, mental health advocate and author, Jordan Corcoran, founder of Listen, Lucy, is a Mercyhurst College graduate with a story to share. During her freshman year, she was diagnosed with Generalized Anxiety Disorder and Panic Disorder. After going through a difficult struggle with coming to terms and learning to cope, Jordan created an outlet where people can openly and candidly share their own personal challenges and struggles- an outlet where she can also use her lived experiences to end the stigma surrounding mental health. Now Jordan’s time is spent touring around the country speaking to college, high school…
JinJa Birkenbeuel is a trusted business advisor who fosters a lively creative process. She also has extensive experience networking for entrepreneurs and business leaders, and also consulting them on how to create and manage their personal brand and social profiles. Since 1997, JinJa has provided personal branding and representation for civic leaders and entrepreneurs in the public and private sectors, created marketing and advertising campaigns for NGOs, not for profit organizations and institutions, and collaborated with private and Fortune 500 companies like Google, Inc., SolarCity, Ericsson, AECOM and more. JinJa serves on the board of directors for the Jewish-Black Business…
Josh Opperman is the co-founder of I Do Now I Don’t, a digital platform that leverages the power of the sharing economy to connect buyers and sellers of gently used engagement rings and other wedding accessories. Opperman, a graduate of Ithaca College in upstate New York, founded I Do Now I Don’t in 2007 after a painful personal experience that led him to reassess his priorities. Opperman returned home one day that year to a house completely abandoned by his fiancée of three months — with the exception of the engagement ring Opperman had gifted her. Opperman’s attempts to return…
Andrew Andraos, CEO and founder of Andersonation is an award winning music entrepreneur, record producer, composer and operatic singer, who is also deeply rooted in the global music industry and the U.S. music business. Andraos is a driven entrepreneur with a vision to develop the music industry and grow the music business in the United States. With 10 years of industry research and 6 years of collaborations with award winning producers and musicians, Andraos knows what the music industry is missing, and how it could be developed. Andraos has been working with artists from the American Society of Composers, Authors, and Publishers,…
On a mission to find the most environmentally conscious, safe, and effective skincare products, Bonnie Schiffman ultimately decided to take matters into her own hands – thus, This Stuff Goes Bad was born. Equipped with a B.S. in Environmental Engineering from Cornell University, she initially worked in sustainable building in efforts to reduce the negative environmental effects of new construction. After a few years of both working by day, and teaching yoga and dance classes at night, she decided to change course and move to Los Angeles to pursue a career in dance. In Los Angeles for four years, Bonnie…
Ahold Delhaize, a Dutch-Belgian retail firm with US supermarkets, agreed to buy the majority stake of Fresh Direct, an online grocer popular for delivering fresh foods. Ahold Delhaize, a Dutch company that owns several US supermarkets such as Stop & Shop and Food Lion, is planning to buy a majority stake in Fresh Direct. The latter company is an American online delivery service for grocery items, mainly in the New York metropolitan area. Meanwhile, private investments firm Centerbridge Partners will acquire a minority stake amounting to 20 percent. Fresh Direct + Ahold Delhaize CEO of Ahold Delhaize, Frans Muller, said:…
Amazon launched Amazon Pharmacy to US customers to deliver prescription medications right at their homes. This week, e-commerce giant Amazon has announced its launching of the Amazon Pharmacy in the United States. It is the company’s new offering to customers in which they can have their prescription medications delivered to their address. With the new service from Amazon, customers can have their prescriptions bought online, like with Amazon’s mobile app or through a desktop. Amazon into Pharmacy Amazon will allow users to create a secure pharmacy profile, which they can utilize to add information about them, such as their health…
Although not often seen as important as other facets of marketing, web marketing is one of the easiest ways to increase brand recognition and acquire new customers. The average website conversion rate is around 2.35%. However, top companies are performing at least two or three times better than that by emphasizing how they present themselves to their customers online. Think of it this way, if you get 10,000 visitors to your website every month, according to the average statistics, only 235 of those visitors will become subscribers. But, if you strive for a little bit more beyond that, you can…