Unlike the clear guesses that you get with point spreads between two competitors, Fortnite is a rather competitive world that doesn’t make its success from headlines on press releases, landing on esports news coverage, or making it to the posts made by organizations. Instead, this company prides itself in hosting esports competitions of its own without the need to rely on sponsors or organizations.
Fortnite has managed to build a name for itself that’s offered a rather competitive scenario to how the world of esports goes about doing things. For an even deeper look into the secret weapon behind Fortnite esports, you can continue reading for more.
The Secret Weapon
When you look at Fortnite and aim to sum it up, it’s basically about offering players a world of their own by featuring events, a social life, and actions that are directed at the in-game audience. These would include things like live concerts as well as movie exhibitions. Aside from the Fortnite Champion Series where we see a lot of marketing efforts being made, Epic, the owner of Fortnite, is able to support Fortnite because it has a heavy competitive calendar that exists within its community and it’s able to achieve this without needing to do any advertising to the public.
Fortnite capitalizes on its prizes to get the attention that it needs. To top this, there’s also an opportunity that exists for anyone within the server to join the competitions free of charge. This is under the condition that the player has accumulated a rank that’s high enough for them to qualify for such an opportunity. All these bids work to encourage players to go pro which then releases players from needing to get contracts with organizations. But contracts from organizations aren’t always a negative step since it’s fair to expect players to want the support of organizations so they can rely on professional structures to increase their chances of winning prizes. But with the perspective that Fortnite offers in daily earnings that get added to sponsorships, this may trigger a lot of interest in those wanting to invest in the project.
With Epic, the company doesn’t rely on sponsorships so it can host events whereas, therefore with Fortnite, all its earnings are generated from in-game contests and skin sales. This explains Epic’s position in highlighting that your avatar lives within you in the Fortnite world. This then leads players to long for a style or appearance that works to suit personalities and desires. And in addition to this, Epic has made it clear that it has no intention of including any external brands when it comes to its competitive scene within a game. This way, it’s able to keep its community engaged rather than use them as a commercial resource.
Despite there being an opportunity for promotion companies within esports and organizations to host tournaments of their own, Epic is open to the idea of initiating discussions with those that would like to establish competitions as third parties so it can have its own structure and sponsor without needing to hold the status of an official event.
In addition to this, there’s also the existing desire by Epic to have Fortnite reach as many audiences as possible. Video makers and streamers are now able to have access to beneficial files that they can use to create content for their platforms about competitions through the use of official images. Also, Epic is busy working on establishing a new platform that will aim to encourage influencers to promote tournaments of their own in partnership with Epic. This way, Epic will provide the structure and prize pool needed to make the event a success.
In a nutshell, the competitive scene that supports Fortnite encourages others that wish to venture into the pro-player life in the hopes of making a success out of it. All the registrations for Cash Cups, FNCS, Daily Cups, and influencer cups are open and free to anyone willing to put in the work so they can reach a determined rank. But despite the large amount of money that’s invested in this project, there’s still no expectation that Epic Games has any intention of offering its circuit to brands.
