What is Google Ads?
Google Ads is Google’s digital marketing platform where business owners pay for their advertisements to appear in Google search engine results and on Google applications like Google Maps and YouTube.
Setting up a Google Ads account
Creating a Google Ads account is free, and business owners are welcome to explore what the program offers before setting a budget for their campaign.
Business owners simply fill out a brief survey describing their business and goals for the campaign. Ad campaigns are strengthened by claiming your business through a business profile, but this is not required.
Before starting your campaign
Consider your goals
Determine the results you’d like to see for your business.
Preview your message
Google Ads allows you to see example ads on their website. Simply enter your business’s name, a catchy phrase to appear under the name of your business, and your business’s address and phone number, if applicable.
Consider potential keywords
Business owners choose general adwords or phrases that will bring up their business when used in a Google search. Google’s algorithms contribute countless related terms that will also make your business appear in search results. Relevant phrases will be continuously updated so your business’s campaign maintains relevance on Google’s platforms.
Types of campaigns
Google separates the types of advertisements they display into three different categories: Search, Display, and Maps.
Search
Search ads are entirely text-based and show up at the top of a page of Google search results.
Display
Display ads can contain images, videos, text, and audio. They can appear on multiple Google platforms.
Maps
Maps ads show up at the top of a results page when a user searches a keyword or location on Google Maps. They may include both images and text.
All advertising appears to potential customers based on adwords and the Google Ad settings you choose for your business. It’s essential to choose the right adwords and phrases and select the correct Google Ad settings for your campaign.
Starting your first campaign
Google Ads specialists are available through a live chat or by phone 12 hours per day, Monday through Friday. Specialists assist business owners in modifying Google ad settings. They can help you at any digital marketing campaign development stage to ensure your business sees the best results possible.
Write your ad
Google Ads provides a form to personalize your ad and shows you exactly how it will appear to users. You can provide multiple headlines and descriptions which appear in different combinations based on users’ needs. Google also offers the option to include a call button so that users can instantly contact your business.
Choose a location
Google Ads allows you to choose the geographical area you want your business’s ads to appear in. Tailor your campaign so results only appear in a certain radius around your business’s location or a specific ZIP code, or allow your ads to pop up across entire countries.
State your budget
Google Ad settings allow flexibility in the scope and scale of your business’s digital marketing campaign. You can cap your monthly budget so you never pay more than you anticipate. Google Ads estimates average pricing per day at various budget levels and offers an estimation of daily clicks based on your business’s details.
Measure campaign success
Business owners can use Google Analytics to see when and where their ads receive clicks, what search terms were used, and what demographics users fall into. Even before launching a campaign, Google Ads estimates results based on your business’s details and the contents of your ad campaign.
Google Ad settings are totally flexible to an individual business’s needs. Google’s service is easy to use and affordable. Create a Google Ads account now and start seeing results.
