According to SmallBizGenius, 82 percent of buyers have booked meetings with salespeople after receiving a cold call. So if cold calling businesses is at the top of your to-do list this year, there’s no question that you can get results.
What a lot of businesses don’t know, however, is that there are hacks they can use to get all the benefits of cold calling without experiencing the usual downsides. Read on to see some of our best cold calling tips.
1. Have an Awesome Script
Have you ever dealt with a rep who sounded like they’d taken too many How to Be a Better Salesman 101 courses? Or worse, have you ever spoken to a salesperson who didn’t seem to know why they were calling?
When you’ve spent the past several hours talking to people on the phone, it isn’t easy to make your 200th call sound as vibrant and well-rehearsed as your first one. That’s why we recommend having a script before you start dialing numbers.
At a minimum, the people you’re calling will want to know details like:
- Who you are
- What you’re selling
- How your product or service will be able to help their business
A well-written script can help your team produce consistently stellar results.
2. Call at a Good Time for Your Prospects
As basic as this might sound, timing your calls is one of the best sales tips for businesses out there. Here’s why:
If you could schedule your telemarketing calls, would you rather pick up the phone during a root canal or your lunch hour? All things being equal, your lunch hour was probably the better option, right?
Your many company decision-makers, the best times to call will probably be during or slightly outside of business hours. And if your product or service is a good fit for the prospect, timing your calls can make it possible for you to close faster and more reliably.
3. Understand That It’s a Numbers Game
When you’re cold calling prospects, not only will you have to get used to hearing the word “No.” – you’ll likely have to spend a few hours on the phone each day before you’ll start to get traction.
For many entrepreneurs and higher-ups, the time commitment involved with qualifying leads, finding contact numbers, and taking time out of your day to make calls may be unrealistic. After all, you still need to spend time working on deliverables for your existing clients.
If you want the benefits of a cold calling team without the headache of training reps or picking up the phone, you do have the option of outsourcing to services like SalesHive. The potential time and financial savings could be worth your while.
Generate More Sales With These Cold Calling Tips
For many businesses, increasing sales is a simple matter of pounding the pavement and meeting your prospects where they are. But when you’re dealing with people who have never heard of you or your product, building momentum takes a certain amount of know-how and savvy. Armed with the cold calling tips we’ve just provided, however, you could be generating revenue in less time than you think.
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