It’s the time of the year when we all make resolutions and plans, set new objectives and goals and promise ourselves to have a better next year. Business wise, this translates into new projects – maybe launching a new product or service, new promotion plans and a whole advertising and marketing plan and budget to support all the following actions.
But what types of advertising should you consider? This, of course, depends on your business features and singularities, on your target audience preferences, but also on the goals you’re trying to attain in 2022. Here’s the five advertising types you should consider when choosing the ones to fit your business:
Classic advertising with a twist
Remember the billboards you used to see on the side of the road, when travelling with your parents when you were just a kid? Remember the posters in front of the stores you used to visit, the placards on the street, the programmes you used to receive from promoters? Advertising got better and better since then. Today, you can search on google if you’re looking for a billboard for sale in New York. It will be just a couple of clicks away. It’s almost 2022 and things are going faster and faster. And they’re also in high quality and high definition. Not to mention you have everything at hand, you can book Digital out of Home services, you can listen to pitched ideas on Zoom, approve them by email and pay by cryptocurrency. Best time to be alive!
Display advertising
Banners aren’t obsolete at all, if you’re doing it right. First thing first: the design has to be impeccable and your message – nothing else but clear and salesy. Then, you have to pick the right channels. The online magazines and blogs your target audience really reads, the search queries they really google, the websites they’re visiting regularly. Make them static (images) or animated (gifs and videos), but make sure they express your brand’s identity and send the right message.
Video advertising
Video content is way more popular and powerful than any other form of content. When this kind of material could only be seen on TV, the stakes weren’t too high. But today, you have the digital environment at your fingertips, and so does your competition. So you must stand out and cut through the noise with eye-catchy, entertaining and even contagious videos that sell. Or you can use this content format to share better disclaimers for your products, to offer a more complex point of view to your audience. Either way, data don’t lie, and since TikTok became the most popular platform nowadays, video content has become stronger and stronger.
Mobile advertising
We’re all scrolling up and down several times a day. Our smartphones became our best friends, our most reliable source of information, our support and also an extension of our hands. That’s why mobile advertising works so well. Mobile ads can be optimized banners, video, apps, display ads, search ads and even social ads. Act like you’re playing Pokemon Go and just catch them all, if you want your brand to gain visibility.
Native advertising
Native advertising is the only form of non-disruptive advertising. It can come naturally to any other form of unpaid content, to meet the needs of the readers, watchers, followers or listeners. Native advertising is part of the content you’re consuming, part of the content your audience consumes, whether it’s a link on a keyword or a picture of a product. Native ads are the way to go, in a world where pop ups are no longer wanted.
Photo: Pexels
